VelocityEHS (formerly Humantech), develops safety management software and ergonomics consulting to the manufacturing industry. Their marketing team approached me to produce commercial advertisements for their website and social channels as well as instructional videos to assist customers with using their software products.

The Process:

I outlined video concepts and presented them to VelocityEHS, collaborating closely with their marketing team to ensure everything was on-brand. Once approved, I wrote scripts that included humor to engage viewers. For the commercials, I hired acting talent, assembled my crew, and scheduled the shoot.

Results:

VelocityEHS was highly satisfied with the video series and returned for additional content. The commercials offered a lighthearted approach that successfully increased brand awareness.