Tori and Jason dreamed of opening an improv brewery theater, blending their talents to create a fun, community space. After Tori was diagnosed with terminal lung cancer, they were determined to bring their dream to life. To secure funding, they launched a Kickstarter campaign and needed a video to convey their vision.

The Process:

I worked closely with Tori and Jason to understand their vision, and shape ideas for the video. I suggested a playful, lighthearted yet heartfelt tone to connect with potential donors. We filmed interviews inside the future home of their brewery, capturing the passion behind their project.

Results:

The Kickstarter campaign exceeded its $50,000 goal, enabling Tori and Jason to open Pointless Brewery and Theatre.