Sonic Tools, a major sponsor of General Motors’ Corvette Racing team, approached my team to create a series of video commercials and print marketing materials.

The Process:

Sonic wanted to show they were more than just a logo on the race cars. They aimed to highlight that the Corvette team mechanics actually used their tools both in the shop and during races. Our concept for the commercials involved featuring Corvette team members and the Program Manager sharing personal experiences with the tools and the company. For the print content, we showcased Sonic toolboxes in the shop, positioned right next to the race cars.

Results:

Sonic Tools was thrilled with the content and returned for more projects. The campaign resulted in increased tool sales and boosted customer engagement on social media.