I had the incredible opportunity to consult with Badgerland, a company that specializes in label sales, to completely transform their brand identity to grow their brand recognition and form a better connection with their customers.

To truly understand the essence of the brand, I engaged in in-depth conversations with the CEO, delving into the company's history and value proposition. With a strong focus on their unwavering dedication to customer service, my aim was to ensure the new brand identity portrayed the company as a loyal and supportive partner, always willing to go the extra mile for their customers.

I crafted a new brand identity that would capture the essence of their service commitment. A brand goes beyond the visuals, reaching to the manner in which you speak to customers, hire new employees, and set your goals.

Through a thoughtful combination of design elements, I successfully revamped their logo, developed innovative visuals and talking points that would resonate with their target audience. This project highlighted my ability to truly understand a brand and translate its core values into an engaging identity.