At Pratt Miller, my in-house creative agency led the charge in driving brand experiences and comprehensive brand management for all three company divisions, including the Mobility Division. We collaborated with industry giants like Toyota, Detroit Metro Airport, Nikola, and General Motors, playing a pivotal role in creating innovative products through partnership.

The Process:

I led a team that developed compelling videos, digital assets, and print materials for trade shows, project bids, social media campaigns, product catalogs, and strategic marketing. We captured engaging photo and video content at testing events, working closely with engineers, project managers, and marketing teams to ensure accurate representation.

We adhered strictly to Pratt Miller’s brand guidelines while seamlessly integrating our partners’ brand identities. Given the Mobility Division's focus on AI, robotics, and electrification, our content required a fresh and polished approach to reflect these cutting-edge concepts.

Results:

Our bid-winning creative solutions consistently drove significant revenue growth, showcasing a proven track record. Our expertise even caught the attention of CBS News Global Thought Leaders, where we contributed to a special segment and provided video footage. Internally, our creative work received high praise from peers, partners, and customers, highlighting the impact we achieved.