Hinderliter Hearing , an Audiology and Hearing Aid clinic, requested multiple video ad campaigns to increase patients and sales.

The Process:

Based on demographic information of the patients, I determined that a series of video commercials would be an effective approach. I developed an outline and a treatment for the commercial ideas, filmed patient interviews and employee engagement. I collaborated with Comcast to meet the broadcast guidelines. The commercials aired on Comcast cable TV, social media and the clinic’s website.

Results:

The clinic owner loved the commercials and saw a 25% increase in patients. New patients specifically mentioned seeing the advertisements on television and social media.