At Pratt Miller, I led a team which served as the in-house creative agency, driving brand and creative identity for all three company divisions, including Pratt Miller Defense. We worked closely with top defense manufacturers like Northrop Grumman, ATK Orbital, Oshkosh, QinetiQ, and the US Military, playing a key role in developing groundbreaking products through strategic partnerships.

The Process:

As a team we produced videos, digital content, and eye-catching print materials. Our work spanned multiple channels, including experiential events, trade shows, government bids, infographics, social media, and targeted marketing campaigns. At testing events for prototype vehicles, we captured imagery showcasing the full capabilities of innovative products.

Collaboration was central to our process. We worked alongside engineers, project managers, and marketing teams, aligning our creative output with Pratt Miller's brand guidelines. We also seamlessly integrated our partners’ brand identities when needed.

Results:

Our bid-winning creative solutions drove significant revenue growth and left a lasting impact. Internally, our work was met with high praise from peers, partners, and customers, underscoring the effectiveness and resonance of our creative efforts.