At Milo, my team served as the in-house creative and marketing agency, taking on a dual role within the company. We crafted, produced, and filmed virtual interactive videos for the Milo Range emergency response and law enforcement training simulator. At the same time, we managed the brand and led comprehensive marketing campaigns across various channels, including customer experiences, trade shows, social media, print ads, product catalogs, digital platforms, and instructional materials.

The Process:

We traveled to law enforcement facilities across the country, shooting video scenarios with agencies like the Secret Service, LAPD, ICE, Border Control, TSA, and the US Military. With the launch of Milo's new 300-degree immersive simulator, we pioneered innovative shooting and editing techniques to create an interactive, fully immersive environment that surrounded the viewer.

Results:

Emergency response was a key focus for our work, however limited media of these projects can be displayed online for safety reasons. However, our work led to a 25% overall revenue increase for Milo. The groundbreaking 300-degree simulator became a flagship product, driving an impressive 100% surge in annual revenue.