For the University of Miami Health System and Baptist Health System, I produced and created a series of marketing videos aimed at bolstering social media presence, increasing brand awareness, fundraising, and assisting recruitment efforts.

These videos were crafted to recruit residents for medical programs, highlight departmental and patient successes, showcase the state-of-the-art research being done within the hospital system, provide background on key physicians, and raise money for charity.

The primary focus was to offer an ongoing glimpse into the hospitals, emphasizing a patient-first mentality while maintaining strong brand awareness. The video campaigns have been met with continued satisfaction from the hospital systems, reflecting their success in achieving these goals.