Chevrolet’s Corvette and Cadillac Racing teams are champions in the world of professional sportscar racing. They stand unrivaled. Chevrolet uses racing success to showcase these iconic vehicles. Our work extended beyond the race teams to the Chevrolet Marketing team. I led the creation of branded videos, print materials, and experiential content. We captured footage and photography at races, producing top-tier marketing content for Chevrolet. I oversaw every aspect from concept to delivery. The goal was clear: introduce these legendary brands to a younger generation and boost fan engagement on social media and at the racetrack.

Design / Print / Experiential:

We aimed to captivate and engage fans at race events and across social media. Following Chevrolet’s strict branding guidelines, we created impactful posters and hero cards that radiated the speed and energy of the races. This team memorabilia left a lasting impression, proudly displayed by fans worldwide. I also oversaw photoshoots and developed broader marketing content that embodied Chevrolet's brand values.

Video:

At the racetrack, we crafted story-driven videos that revealed the behind-the-scenes world of racing. Authenticity was key. We delved deep into the races, showcasing the challenges and triumphs on and off the track. Through interviews and intimate glimpses behind-the-scenes, we highlighted the extraordinary skill and planning required for racing greatness. Additionally, we collaborated with Chevrolet’s Marketing team to produce videos that reinforced the brand’s message and reached a broader audience.

Results:

Our collaboration with Chevrolet delivered outstanding results. Both teams saw a surge in race attendance and social media engagement. Our posters and hero cards became cherished fan memorabilia, central to autograph signings and fan connections. The marketing materials and videos we produced significantly bolstered Chevrolet’s brand presence. Most importantly, our efforts resonated with the younger demographic, deepening their connection with the teams and leaving a lasting impact on passionate fans.